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	<title>SEO Preston - by Matthew Fielding</title>
	<link>http://www.webain.co.uk/blog</link>
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		<title>4 Ways Twitter Could Improve Right Now // SEO Preston #39</title>
		<description><![CDATA[I tweeted earlier today that it was lazy for bloggers to write about the new version of Twitter every time it happens – which after all, is quite often. With this in mind, yes there is a new version of Twitter. No, I’m not going to waste a blog post on it – the SEO [...]]]></description>
		<link>http://www.webain.co.uk/blog/2011/12/4-ways-twitter-could-improve-right-now-seo-preston-39/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=4-ways-twitter-could-improve-right-now-seo-preston-39</link>
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		<title>Why Deep Links are Vital for SEO: SEO Preston #38</title>
		<description><![CDATA[Some elements of SEO are mentioned by many but ignored by most &#8211; deep linking is definitely one of them. All the theory is there &#8211; everyone agrees that building links to deep pages in the site is an important step, but it&#8217;s something that SEOs seem to overlook when it comes to the crunch, [...]]]></description>
		<link>http://www.webain.co.uk/blog/2011/11/why-deep-links-vital-seo-seo-preston-38/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-deep-links-vital-seo-seo-preston-38</link>
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		<title>What is Freshrank?: SEO Preston #37</title>
		<description><![CDATA[Following last week&#8217;s post about Google&#8217;s Freshness Update I&#8217; ve been glued to the SEO airwaves to see what other people made of the update. The best post I read was from SEO Wizz who introduced me to the term &#8216;Freshrank&#8217; &#8211; the new (and improved) version of Pagerank. SEO Wizz&#8217;s post references SEO blogger [...]]]></description>
		<link>http://www.webain.co.uk/blog/2011/11/what-is-freshrank-seo-preston-37/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-is-freshrank-seo-preston-37</link>
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		<title>What is Google’s Freshness Update? SEO Preston #36</title>
		<description><![CDATA[Earlier this year Google updated their ranking algorithm with the infamous Panda Update and this week followed it up with an even more important change. However, despite the fact that this new ‘Freshness Update’ affects nearly three times as many searches as Panda, the online community hasn’t paid nearly as much attention. This is mainly [...]]]></description>
		<link>http://www.webain.co.uk/blog/2011/11/what-is-googles-freshness-update-seo-preston-36/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-is-googles-freshness-update-seo-preston-36</link>
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		<title>How to Structure Sitemaps: SEO Preston #35</title>
		<description><![CDATA[Sitemaps make it easy for websites to get traffic into their deeper-lying pages and to rank well for secondary keywords. For example, while a site about holidays might rank for ‘holidays’, keywords like ‘winter breaks’ will need their own landing page focused on that keyword. Search engines like Google can find these deep pages in [...]]]></description>
		<link>http://www.webain.co.uk/blog/2011/10/how-to-structure-sitemaps-seo-preston-35/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-structure-sitemaps-seo-preston-35</link>
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		<title>Field Report: A4U Expo London: SEO Preston #34</title>
		<description><![CDATA[This week the SEO Preston blog reports from the A4U Expo in London, where affiliate marketers from around the world gathered to share tips, tricks and lively debate on online affiliate marketing. There was also a fair bit of SEO thrown into the mix as well &#8211; after all, no affiliate can hope to make [...]]]></description>
		<link>http://www.webain.co.uk/blog/2011/10/field-report-a4u-expo-london-seo-preston/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=field-report-a4u-expo-london-seo-preston</link>
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		<title>How to Write Engaging Blog Content: SEO Preston 33</title>
		<description><![CDATA[This week alone I&#8217;ve had two Custard Media clients ask me how they can produce better blog content. This kind of enquiry got me thinking about Custard&#8217;s own blog and how many compliments we get on the posts &#8211; so I thought it would be a good basis for a post here on SEO Preston. [...]]]></description>
		<link>http://www.webain.co.uk/blog/2011/10/how-to-write-engaging-blog-content-seo-preston-33/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-write-engaging-blog-content-seo-preston-33</link>
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		<title>How to Outrank Your Competitors: SEO Preston #32</title>
		<description><![CDATA[This week the SEO Preston blog brings you the answer to the question every online business asks: How do I outrank my competitors? Working at an SEO agency this is the question we&#8217;re constantly dealing with. Different people will give different advice &#8211; some good, some bad. For example, we attended a business event last [...]]]></description>
		<link>http://www.webain.co.uk/blog/2011/10/how-to-outrank-competitors-seo-preston-32/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-outrank-competitors-seo-preston-32</link>
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		<title>Google Demands EAN Numbers for Shopping Listings: SEO Preston #31</title>
		<description><![CDATA[When a customer called the Custard Media/SEO Preston office this week panicking about their Google Shopping listings, it caught us off-guard a little. We like to think of ourselves as experts in all areas of online marketing, but even we had missed Google&#8217;s whispered announcement that EAN numbers were now a mandatory requirement for a [...]]]></description>
		<link>http://www.webain.co.uk/blog/2011/09/google-demands-ean-numbers-shopping-listings-seo-preston-31/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-demands-ean-numbers-shopping-listings-seo-preston-31</link>
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		<title>Google Panda Update – 6 months later&#8230; SEO Preston #30</title>
		<description><![CDATA[In February Google put the fear of God into webmasters across the world by rolling out a major algorithm update known as the Panda update. Six months later, the SEO Preston blog looks at how it changed the landscape of SEO. What did the Panda Update Target? &#160; Google’s Panda update was lauded as the [...]]]></description>
		<link>http://www.webain.co.uk/blog/2011/09/google-panda-update-6-months-later-seo-preston-30/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-panda-update-6-months-later-seo-preston-30</link>
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