SEO Preston #11 – A Beginner’s Guide to PPC
April 21st, 2011
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Pay-Per-Click marketing, or PPC marketing, is a form of SEO that I’d had very little exposure to before arriving at Custard Media to embark on my SEO in Preston adventure.
As with all areas of search engine marketing, Custard’s team are experienced and competent enough to know when to recommend a PPC campaign and how to maximise its effectiveness.
The SEO in Preston blog has previously looked into the agency’s expertise with link building, reputation management and social media, but having not used PPC in the past I was, if I’m honest, shying away from it.