SEO Preston #6 – Google’s Call Tracker gets a poor reception at the Custard Media office
March 24th, 2011
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Google recently released its very own call tracking solution, with the promise of better website conversion thanks to the ability to see exactly which adverts are bringing in revenue.
This is achieved by generating a unique phone number for each ad, but already Google’s ‘Adwords Call Metrics tool is being outshone by similar products that have been there, seen it, got the conversion data.