Over the last few months the SEO Preston blog has covered a lot of SEO techniques and practices designed to improve rankings and bring in traffic. Today we’re looking at how to measure those results with SEO analysis, monitoring and reporting. Read more…
When I pondered the topic for this week’s SEO Preston blog post, it occurred to me I’ve already covered some of the most in-depth SEO techniques without looking at some of the more basic practices like keyword research.
Without keyword research all other SEO activity is probably going to be useless. It’s very much like walking around with your eyes closed – if you don’t know the relevant keywords for your site and you’re not aware what people search for, how can you hope to drive traffic and see conversions? Read more…
The Royal Wedding was the subject on everyone’s lips last week, and as SEO is never far from my mind I was wondering how it would impact Google’s various tools and SEO in general – so I decided to put together the SEO in Preston blog’s guide to Google’s view of The Royal Wedding.
Google recently released its very own call tracking solution, with the promise of better website conversion thanks to the ability to see exactly which adverts are bringing in revenue.
This is achieved by generating a unique phone number for each ad, but already Google’s ‘Adwords Call Metrics tool is being outshone by similar products that have been there, seen it, got the conversion data.
