First off, an apology – every man and his dog has tweeted or blogged about the PPC timesaver at some point, except the SEO Preston blog that is.
But is it actually any good? Could it be improved? Does it really save you all that much time? What does it do that Adwords doesn’t?! SEO Preston decided to dig a little deeper…
It’s been pay-per-click week in the offices of Custard Media, the number one source of SEO in Preston.
Or at least it has for me. In my two months working at Custard PPC has been mentioned a number of times and I have to admit that the idea of spending other people’s money was a little daunting.
However, after a training seminar with one of our directors on a client’s site, followed by a more hands-on look at another client’s pay-per-click SEO in Preston campaign with account manager Matt, trepidation has turned to excitement as the clicks roll in.
Pay-Per-Click marketing, or PPC marketing, is a form of SEO that I’d had very little exposure to before arriving at Custard Media to embark on my SEO in Preston adventure.
As with all areas of search engine marketing, Custard’s team are experienced and competent enough to know when to recommend a PPC campaign and how to maximise its effectiveness.
The SEO in Preston blog has previously looked into the agency’s expertise with link building, reputation management and social media, but having not used PPC in the past I was, if I’m honest, shying away from it.
