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Archive for November, 2011

Why Deep Links are Vital for SEO: SEO Preston #38

November 25th, 2011 No comments

Some elements of SEO are mentioned by many but ignored by most – deep linking is definitely one of them.

All the theory is there – everyone agrees that building links to deep pages in the site is an important step, but it’s something that SEOs seem to overlook when it comes to the crunch, directing every juicy link that becomes available to the homepage.

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What is Freshrank?: SEO Preston #37

November 18th, 2011 No comments

Following last week’s post about Google’s Freshness Update I’ ve been glued to the SEO airwaves to see what other people made of the update. The best post I read was from SEO Wizz who introduced me to the term ‘Freshrank’ – the new (and improved) version of Pagerank. Read more…

What is Google’s Freshness Update? SEO Preston #36

November 9th, 2011 No comments

Earlier this year Google updated their ranking algorithm with the infamous Panda Update and this week followed it up with an even more important change. Read more…