I tweeted earlier today that it was lazy for bloggers to write about the new version of Twitter every time it happens – which after all, is quite often.
With this in mind, yes there is a new version of Twitter. No, I’m not going to waste a blog post on it – the SEO Preston blog deserves better.
Instead, I’ll be moaning about the many ways Twitter annoys me and outlining the changes that Twitter could make today to improve their service. Read more…
Some elements of SEO are mentioned by many but ignored by most – deep linking is definitely one of them.
All the theory is there – everyone agrees that building links to deep pages in the site is an important step, but it’s something that SEOs seem to overlook when it comes to the crunch, directing every juicy link that becomes available to the homepage.
Following last week’s post about Google’s Freshness Update I’ ve been glued to the SEO airwaves to see what other people made of the update. The best post I read was from SEO Wizz who introduced me to the term ‘Freshrank’ – the new (and improved) version of Pagerank. Read more…
Earlier this year Google updated their ranking algorithm with the infamous Panda Update and this week followed it up with an even more important change. Read more…
Sitemaps make it easy for websites to get traffic into their deeper-lying pages and to rank well for secondary keywords. For example, while a site about holidays might rank for ‘holidays’, keywords like ‘winter breaks’ will need their own landing page focused on that keyword.
Search engines like Google can find these deep pages in a number of ways, but the simplest way is to create a sitemap. This is a page that presents a link to each URL on the site in a clear structure, allowing both users and search engines to navigate the site. Read more…
This week the SEO Preston blog reports from the A4U Expo in London, where affiliate marketers from around the world gathered to share tips, tricks and lively debate on online affiliate marketing. Read more…
This week alone I’ve had two Custard Media clients ask me how they can produce better blog content. This kind of enquiry got me thinking about Custard’s own blog and how many compliments we get on the posts – so I thought it would be a good basis for a post here on SEO Preston. Read more…
This week the SEO Preston blog brings you the answer to the question every online business asks: How do I outrank my competitors? Read more…
When a customer called the Custard Media/SEO Preston office this week panicking about their Google Shopping listings, it caught us off-guard a little.
We like to think of ourselves as experts in all areas of online marketing, but even we had missed Google’s whispered announcement that EAN numbers were now a mandatory requirement for a product to be listed in Google Shopping. Read more…
In February Google put the fear of God into webmasters across the world by rolling out a major algorithm update known as the Panda update. Six months later, the SEO Preston blog looks at how it changed the landscape of SEO. Read more…
